However, since the decision is so important for the rest of your life. Some might even find it very difficult to find careers they’re interested in. Because, such decisions come with a lot of pressure, not just pressure we put on ourselves, but even the pressure that’s put on us by people in our surroundings, such as parents, relatives, friends, teachers, etc.

What to Do After College in India 2024

1. Segregate a Group of Interests You Have

To choose the perfect career, we should first list out many subjects/career paths that interest you and then segregate the paths.

2. The Scope it Has in the Future

It is very important to be mindful while choosing a future and know what importance it holds shortly. As that technology impacts the job opportunities provided by the stream.

3. The Pay

Knowing the average payment received by people in a particular stream, helps us classify whether or not to choose the future.

4. The Skills Required

When we’re choosing a path it is also very important to know the skills, and tasks that you are expected to learn to land a good job.
for example, in the hotel management industry employees are expected to know how to communicate efficiently with their co-workers as well as clients, and are also expected to know how to serve those are vital skills, on the other hand, a software engineer is expected to know coding, computer-related skills, etc.

5. Review

A few other very important things to consider before choosing a future to review with other presently working professionals and career counselors are very important when we’re stuck on what to choose.
They usually provide us with information on each work-life and discuss various other factors. They give us a clear view of what we should pursue.

6. Pros and Cons List

Another very helpful method in the choosing process, making a pros and cons list will broaden the advantages and disadvantages of each work.

7. Proper Research

Research while choosing a future is a must. Not only should we listen to facts and advice stated by others, but we must also research for ourselves to be fully sure of what we’re going to be working on.

8. Make Sure It is Your Decision

This is the most important point. Usually, children get into professions advised or forced by their parents or near ones and this usually leads to hatred of the job or dissatisfaction.

Choosing a career path can be considered the most important decision we make in our life. Thus, we should make sure we make this decision with utmost clarity.

Digital marketing has become an essential skill in today’s world, and with the rapid growth of the internet, it has become more critical than ever for businesses to have a strong online presence. As a graduating student, you have the opportunity to develop your skills in digital marketing and become an expert in the field. However, choosing the best digital marketing course can be a daunting task, given the vast number of options available. In this blog post, we will explore the best digital marketing courses for graduating students.

Before we dive into the details of the best digital marketing courses, let’s first understand what digital marketing is and why it is essential.

What is Digital Marketing?

To promote a product or service, digital marketing uses digital channels, such as search engines, social media, emails, and websites. It involves various strategies, such as search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, email marketing, and mobile marketing.

Why is Digital Marketing Important?

In today’s digital age, most people spend a significant amount of time online, and businesses must establish a strong online presence to reach their target audience. Digital marketing enables businesses to connect with their customers and target them more effectively. It is also cost-effective compared to traditional marketing methods, and it provides businesses with measurable results.

Now that we have a basic understanding of digital marketing let’s explore the best digital marketing courses for graduating students.

Best Digital Marketing Course for Graduate Students by Skill Vertex:

Digital marketing is a rapidly growing field, and as more and more businesses shift their focus to online platforms, the demand for digital marketing professionals has skyrocketed. For graduating students, developing skills in digital marketing can be a valuable investment for the future careers. 

Skillvertex’s Digital Marketing Course is designed to equip students with a comprehensive understanding of various digital marketing strategies, internet marketing, the impact of social media, SEO, e-commerce, data analytics, marketing tools, and sales management strategies. 

In this blog post, we will dive deeper into the content and benefits of Skillvertex’s Digital Marketing Course, and how it can help to graduate students jump-start their careers in the digital marketing industry.

Why should the graduate choose SkillVertex Digital Marketing Course over others?

The Skillvertex Digital Marketing Course is designed to provide students with a comprehensive understanding of digital marketing concepts, tools, and strategies. The course covers a range of topics, including marketing fundamentals, digital marketing prerequisites, performance metrics, search engine optimization, social media marketing, and paid search marketing.

In this course, students will learn the ins and outs of digital marketing, including market prerequisites and how to analyze the performance of marketing campaigns. The course also covers how to implement different algorithms and models for various problem statements. Additionally, students will learn how to create dashboards, storytelling, and deploy models.

Key Highlights:

• The opportunity to intern with Skillvertex on live projects
• Provides students with hands-on experience in a real-world setting
• Allows students to apply the concepts and strategies they have learned
• Helps in developing a strong skill set
• Can be beneficial for future career prospects

Course Overview and Features

• The course comprises 21 hours of video lectures
• Lectures are accessible through a lifetime learning management system (LMS)
• Students can access course materials on mobile or laptop devices
• Students can attend live or recorded sessions
• Students will receive dedicated mentorship assistance throughout the course

Click here to get the free trial of Digital Marketing Course by Skillvertex

Course Projects and Certification:

• The course includes two industrial projects (minor and major)
• Students will receive a certificate of completion upon finishing the course
• Internship opportunities will be provided to further enhance learning

Module-Based Curriculum and Course Topics:

The program curriculum is divided into six modules.

Module 1 – Marketing 101: 

• Brief Introduction to Marketing and Digital Marketing
• Marketing Mix
• Offline and Online Marketing Channels

This module provides an introduction to marketing concepts and principles. It covers topics such as the marketing mix, market segmentation, consumer behavior, and marketing research. Students will gain an understanding of the fundamentals of marketing and its role in the business world.

Module 2 – Marketing Prerequisites: 

• What are the websites and types of websites?
• Application and types of mobile applications
• Types of products

This module focuses on the prerequisites for effective marketing, including branding, positioning, and messaging. Students will learn how to develop a brand identity, create a unique value proposition, and craft messaging that resonates with their target audience.

Module 3 – Digital Marketing Performance Metrics: 

• Impression, Reach, and Frequency
• Click, CTR, Conversions
• CPC and CTR
• Engagement Rate
• Organic and Inorganic Marketing

In this module, students will learn how to measure the performance of their digital marketing campaigns. They will gain an understanding of key metrics such as conversion rates, click-through rates, and return on investment (ROI). Students will also learn how to use analytics tools to track and optimize their campaigns.

Module 4 – Search Engine Optimization: 

• On-Page SEO Checklist
• Off-Page SEO Checklist
• BSEO toolkit – How to do keyword research

This module covers the basics of search engine optimization (SEO), including keyword research, on-page optimization, and link building. Students will learn how to improve their website’s search engine rankings and drive organic traffic to their site.

Module 5 – Social Media Marketing: 

• Introduction to Social Media
• Types of Social Media Marketing
• Social media marketing case studies

This module focuses on social media marketing strategies and tactics. Students will learn how to create and execute social media campaigns across various platforms, including Facebook, Twitter, and Instagram. They will also learn how to measure the effectiveness of their campaigns using social media analytics tools.

Module 6 – Paid Search Marketing: 

• Introduction to PPC and AdWords
• Types of Google Ads
• How to Setup Google Ad
• A quick glimpse of Google Analytics

This module covers paid search marketing strategies, including pay-per-click (PPC) advertising. Students will learn how to create and manage PPC campaigns on platforms such as Google AdWords and Bing Ads. They will also learn how to optimize their campaigns for maximum ROI.

Skillvertex’s digital marketing course Takeaways :

• Comprehensive overview of marketing concepts and strategies
• Focused on digital marketing with six modules covering various topics
• Opportunity to apply knowledge through two industrial projects
• Mentorship assistance provided throughout the course
• Certificate of completion awarded upon finishing the course
• Internship opportunities are provided to further enhance learning
• Develop a strong skill set and gain practical experience in marketing

To learn more and register for Skillvertex Digital Marketing upskilling, click this link.

Introduction: FAANG companies, including Facebook, Apple, Amazon, Netflix, and Google, are widely recognised as prestigious and high-paying tech giants. Working at these companies offers numerous benefits, such as competitive compensation, work-life balance, and the opportunity to work on groundbreaking technologies. This article provides a comprehensive guide on how to increase your chances of getting placed at FAANG companies, focusing on strategies, skills, and tips for success.

Why People Want a job at FAANG Companies:

1. Pay and Perks: FAANG companies offer attractive salaries and comprehensive employee benefits, including free food, recreational facilities, and other amenities that enhance work-life balance.
2. Prestige and Recognition: Being associated with a FAANG company provides recognition and credibility, both within the industry and in society. Working at these companies adds value to one’s professional profile and self-worth.
3. Technological Innovation: FAANG companies have revolutionised industries and changed the way we interact with technology. Joining these companies allows individuals to contribute to cutting-edge advancements and be part of shaping the future.

Strategies for Landing a Job at FAANG Companies:

1. Direct Applications: Start by applying directly through the company’s website. Keep an eye on their career pages for relevant job openings and submit your application.
2. Referrals: If you know someone working at a FAANG company, ask for a referral. Employee referrals can significantly increase your chances of getting noticed by recruiters.
3. Attend Skill Learning Conferences: Participate in conferences like NeurIPS, ICML, or ICLR, where FAANG recruiters, ML engineers, and researchers often attend. Network with professionals at these events to increase your visibility.
4. Networking: Build connections with FAANG interviewers and professionals through online platforms, industry events, or meet ups. Networking can provide valuable insights, guidance, and potential job opportunities.

Key Skills and Preparation for FAANG Companies:

1. Focus on Fundamentals: Master fundamental concepts such as data structures, algorithms, and system design. Practice solving coding problems and enhance your problem-solving abilities.
2. Mock Interviews: Take advantage of mock interviews, particularly with individuals working at FAANG companies. Their feedback and insights can help you understand the interview process and improve your performance.
3. Thought Process Explanation: During interviews, articulate your thought process behind solving problems. Clearly explain your approach, reasoning, and decision-making to demonstrate your problem-solving skills.
4. Programming Skills: Develop proficiency in programming languages commonly used by FAANG companies, such as Python, Java, C++, and more. Familiarise yourself with relevant frameworks and libraries.

Tips for a Successful Job Interview in a FAANG Company:

1. Communication Skills: Effective verbal and written communication is crucial. Clearly express your thoughts, ideas, and solutions during interviews.
2. Problem-Solving Skills: Showcase your ability to approach and solve complex problems. Demonstrate analytical thinking, attention to detail, and creative problem-solving.
3. Fundamental Knowledge: Review and reinforce your understanding of core computer science concepts and industry trends. Stay updated on the latest advancements and technologies relevant to your field.
4. Presentation Skills: Prepare and present yourself professionally during the interview process. Pay attention to your resume, cover letter, and any additional materials you submit.

Conclusion: Securing a job at a FAANG company is highly competitive but achievable with the right strategies, skills, and preparation. Focus on building a strong foundation, enhancing problem-solving abilities, and leveraging networking opportunities. Keep refining your skills and stay updated on industry trends. By following this comprehensive guide, you can increase your chances of successfully landing a job at a FAANG company and embark on an exciting career path within the tech industry.

In a world where extracurricular activity is a norm, it’s essential for students to actively participate in activities happening in their campuses. As it has become important for students to pursue internships and interact with companies to gain basic practical knowledge and the work culture of the corporate world. But, there is always a question surrounding where to start from. So, here is our solution to this question, a way to get yourself some practical exposure. 

Campus Ambassador! But what is a Campus Ambassador? What are the roles and responsibilities?

Here’s a quick guide of what the campus ambassador program is all about.

What is a Campus Ambassador? 

A Campus Ambassador is the face and voice of a company at their college/school. Companies hire and appoint a limited number of people who possess leadership and communication qualities while also believing in what the company stands for and its work. Due to this, they are also considered to be influential.  

These people are those ones who have the contact of both students and faculty, which makes the approach to the company easier. The members of the campus need not approach the company directly, instead, they can approach this person – that is the campus ambassador. 

The campus ambassador program gives a real work experience for the students and learners from any background/branch/domain can become campus ambassadors.

What are the roles and responsibilities of a Campus Ambassador? 

A series of jobs fall under the campus ambassador umbrella as they have the responsibility of endorsing the company they work for;  

Here are the following duties that have to be performed by them in their campuses:

• Spread awareness about the product and services the company offers to the student’s community. 
• Represent the company on campus and promote the products, offers, and coupon codes offered by them. 
• Organise various events on the campus promoting the company such as webinars, workshops, hack-a-tons, etc.
• Initiate marketing campaigns and promotional activities which include social media promotions. 
• Collect feedback from the campus about the company and the products they offer. 

Benefits of being a Campus Ambassador 

A well-managed program provides you with plenty of learning and growing opportunities for the students as well as the company. 

Here are some of the benefits of being a campus ambassador on a campus: 

• Apart from learning and growing opportunities, it provides a glimpse of how the corporate world works. 
• They gain skill sets such as leadership qualities, public speaking, team management, promotion, and various other technical skills.
• Students can earn up to 15k with limited hours of work.
• Get industry certified for being a campus ambassador, which can be of great value to the resume.  
• It provides the students with special access to events, conferences organised by the company.

Why is it important for students to take part in Campus Ambassador programs?

There are a few reasons why a student should participate in the campus ambassador program and that includes : 

• It develops your skills – It allows you to get exposed to a lot of people from different backgrounds and domains which further forces you to level up and collaborate with each of them. 
• There is no experience needed – This program doesn’t require you to have any prior experience, not even the basic. You get to learn everything through this program. 
• It is a resume booster – It is indeed a resume booster as you acquire several skills such as communication skills, decision making, strategize, etc which are a very important set of skills in the corporate world. 
• Helps you build your network – Networking is one of the most important factors in today’s world and only if you have a good network, you get a chance in finding your dream company. 
• It provides you with incentives – No work you do here will go in vain. Enrolling yourself in the campus ambassador program will give you the pocket money you need and also increase your skills. Additionally, you get to work at your own pace without putting your studies at risk. 

How does the campus ambassador program differ from an internship program?

An internship is temporary employment. It can last from a few weeks to a few months as it can be either part-time or full-time during any time of the year. Some companies provide the candidates with training prior to the internships to make them familiar with the working environment. 

Unlike internships, this program is informal positions, where they do not work in any office but are purely responsible for spreading the word about the company on their respective campuses. This program can be paid or unpaid depending upon the company. 

How to apply for the campus ambassador program?

Applying for this program  is pretty easy. All you have to do is 

• Fill out the application form 
• Undergo Selection process 
• Program Induction 
• Start making an impact in your community 

Once you get yourself into this program, you unlock a lot of benefits than the ones mentioned above. 

Now that you know all about the campus ambassador, join SkillVertex’s campus ambassador program and get a chance to enhance your skills and knowledge before entering the corporate world.